BizSugar.com › Management › Brand Management: Reclaim Your Brand from Typosquatters

For those not familiar with the term, typosquatting is a form of cybersquatting where misspelled versions of a popular website are purchased for the purpose of targeting people who inadvertently make a typographical error when entering the popular website’s address. This practice has been going on for years, but there is a way you can reclaim your brand from typosquatters.