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Your database is a great donor relations tool, and once you begin to treat it that way, you will see drastic improvements in fundraising! Here are some examples to get you thinking about just how valuable it can be. Written by Sumac Research.

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Written by businessavante
4908 days ago

My Dad made a great point about PBS' incessant pledge drives (what used to be "two weeks/twice a year" is now 2-3 weeks/9-10 months every year). What if he gave in January? He still has to put up with the annoying pledge drives all year, instead of regular programming.

Duncan
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