BizSugar.com › Management › Developing a Vision to Empower Your Team

In this video and post by MOZ founder Rand Fishkin we get insight into how you empower a team in any business no matter how small. The idea is to create a transparent big vision for your company and then create a series of goals to reach that vision. Though Fishkin is talking about a marketing department here, his advice could be used to create the architecture for an entire company. Goals for individual team members and departments can be set based on the company's overall goals. It's a good alternative to an approach where information flows from the top where the team never really sees the big picture and simply follows a changing set of instructions given by management.