BizSugar.com › Management › Getting Your Team To Take Ownership

Rob Tucker: Ownership is not an intellectual state, it is a feeling. As such, you can talk about ownership and present the rational reasons why individuals on your team should take ownership until you are blue in the face and very little will happen.
How does a leader change feelings? Not by saying, "hey, team, we should feel differently!” The part of the brain that feels things works by different rules than the part of the brain that thinks rationally.