BizSugar.com › Management › Google Ads - How Recent Updates Will Affect the Hospitality Industry - ResortsandLodges.com Business Blog

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting an inside look at what the internet giant has been up to for the past year.
• Maximize lift for YouTube — Uses machine learning to optimize ad performance on YouTube by automatically adjusting bids.
• Local campaigns — Uses machine learning to help get more customers into physical stores by optimizing where ads appear across various Google platforms.
• Smart shopping campaigns — Uses machine learning to optimize campaigns based on criteria and goals selected by marketers.