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How to Evaluate the ROI of Branded Content

Posted by StellaShveyqgd under Management
From https://blog.kissmetrics.com 2852 days ago
Made Hot by: ObjectOriented on January 31, 2017 2:43 am

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting.

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Written by tiroberts
2844 days ago

You def need a measurement system with branded content.

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