BizSugar.com › Management › How to Segment Your Donors & Personalize Communication to get Higher Response Rates

In smaller non-profits, board members can craft a personalized letter for every donor. With larger organizations, however, this is impossible. It’s unlikely your board knows every donor personally, and who has the time to write that many letters? So, what’s the solution?

It’s simple: A database that allows you to segment your donors, create tailored communication and personalize each letter with donor information.