BizSugar.com › Management › How to Win Back Lapsed Donors

On average charities lose 15-20% of their donors each year from deaths, old age, retirement or change in financial status. Another 14% move each year but few bother to notify their charity. Finally, 10-15% stop responding due to disinterest, annoyance at the charity or at someone in the charity.

Some may have outgrown their current relationship with the charity and found another charity they feel is more worthy. Others stop due to a job loss or change of circumstances or simply because someone misspelled their name or address.

These are “lapsed donors”—people who made a gift at one time but after repeated solicitations, simply don’t give again.