BizSugar.com › Management › iLEAD – The Leadership App For Entrepreneurs

There are many definitions of leadership but the consistent theme through all of them all is ‘influence’. Leadership is the application of ‘influence’ in enlisting the support of others in the accomplishment of our vision or goal (whatever that is).

So, how do we influence others? The first thing is to accept is that leadership is not a skill. Leadership is a set of behaviours. People are influenced more by what we say and do (and how we say and do it) than they are by what we ‘can’ do. And this is where iLEAD is so effective! The ‘i’ of course represents ‘influence’ and LEAD represents the 4 channels through which we influence others.