BizSugar.com › Management › Keeping Tabs on the Competition as a Start-Up - Michael Fertik - Harvard Business Review

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.

Start-ups, especially high-tech ones, typically don’t have the same luxury. But competitive intelligence is important for investors and shareholders, customers, and employees (from business development to product to customer service).