BizSugar.com › Management › Small Business - David Vs Goliath | Starting up

Those who have dared to establish their own businesses can feel very like the small boy in this photo! His stance says that he’s confident and able, but the task before him is gargantuan. When we look at the picture – we ask “what on earth does he have to do to win?”.

This challenge is not easy and should not be considered as such. Most business concepts have already been thought of or implemented to greater/lesser extents. So the small or new business venture is in a highly challenging market – Goliath!