BizSugar.com › Management › Survey Says Most Non-profits Don’t Know Their Donors

I recently read that most charities really don’t know much about their donors. Many are guilty of a very serious blunder: they only talk to their donors when they need money. They treat donors like ATM machines.

Imagine if the only time you spoke to your neighbour was when you needed to borrow sugar or a lawn mower. How often would they continue to talk to you or consider you a friend with this kind of behaviour?