BizSugar.com › Management › The Hundreds wants to sell but not sell out

The street-wear brand has stores in L.A. and San Francisco, a strong online presence and a solid buzz. But its clothes are aimed at skater and hip-hop subcultures, which loathe overexposure.

When the founders of the L.A. clothing brand the Hundreds first met, they were unhappy law school students looking for a way out.