BizSugar.com › Management › The Missing Middle: The Millions of Donors Organizations Have Ignored

A recent study by Sea Change Strategies discovered that while donors at the $1,000 to $10,000 level represented only one percent of the total donor population, they were giving more than one third of the total donations.That’s a lot! The problem is this “mid-level donor” group tends to be neglected. “Stuck between major gifts and direct marketing,” they have fallen between the cracks and are not given adequate attention.

It doesn’t have to be that way. In fact, the research offers several suggestions on how improve your middle donor programs to vastly improve overall fundraising at your organization.