BizSugar.com › Management › Three steps to create an amazing B2B sales team

You’ll be fielding questions on all sides from visitors, and you may have your hands so full that you can’t attend to everyone. At times like this, it is crucial to have extra pairs of hands to help you succeed at the trade show.

However, hiring sales representatives for B2B is different from hiring retail staff for B2C. Although sales representatives for both markets aim to build on existing relationships with the customer to ensure retention, they have different selling styles. Retail sales often center on immediate gratification, while a corporate sales decision requires a longer time frame for planning and evaluation.

With this difference in mind, here’s three steps to create an amazing B2B sales team -- from hiring the right people, to training them, to equipping them with the tools to succeed.