BizSugar.com › Management › What to Do When the Customer Is Wrong

Every business owner has heard the mantra “the customer is always right.” While that’s true to the extent that customers usually know what they want, it doesn’t mean that you’re always going to be able to give them what they want.

Here’s the first mistake most startups make: saying yes to everything. If you bend over backward to accommodate every customer’s requests, you’re going to end up with a company that has no clear identity. That’s bad for your business and your customers. Here are a few examples of when you need to say no: