BizSugar.com › Management › What You Don’t Want to Miss in Your Communications Strategy

Today, we live in a world filled with marketing clutter. In the 1970s, marketing professionals said we were exposed to approximately 500 ads per day. Those experts say that today we are seeing at least 5,000 ads per day, a ten-fold increase. Marketers are constantly working to break through the noise and non-profits need to remember it is essential to be doing this on a daily basis.

In order to make the most of your marketing dollars, it is important to couple your objectives with the overall strategies of your organization.