Why Brainstorming Doesn't Work

Posted by julesvern97 under Management
From http://coschedule.com 3972 days ago
Made Hot by: DigiTechBlog on January 9, 2014 7:59 pm

Brainstorming as a group is not always the best way to come up with the ideas you so desperately need. Solving problems on our own is often better.

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Comments

Written by AngelBiz
3965 days ago

While I agree with many of your points I must say there is still value in having brainstorming sessions. It just needs to right framework, right group of people and some structure to ensure some of the pitfalls you mentioned do not arise. Brainstorming is especially useful when you are at an early stage and the field of possible answers is wide open. I have personally participated in some of these sessions and come away with pretty useful list of ideas to pursue. Obviously, you will not end up with fully baked ideas during these sessions and you do need to follow through on those ideas with more independent analysis.

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