BizSugar.com › Management › Why Justin Finkelman Believes the Customer is Always Right - Really!

“The customer is always right” is a popular edict among business owners. But how many entrepreneurs actually live by that rule 100 percent of the time? Justin Finkelman, founder of customizable clothing company Fitness Wear understands the importance of this saying more than most. And living by it has allowed the company to provide a high level of service to each and every customer.