BizSugar.com › Management › Why You Should Study "Best Thinking" Before You Study "Best Practices."

Business authors often conjure up the most bizarre management theories and then “prove” them by pointing to current business media darlings like Google, Apple and _____ (who will it be today?).

Book after book and article after article points to what this or that company did to achieve their success – and advises that you and I do what they did to succeed.

It’s important to study “Best Practices” because it gives you tactical ideas. But far more important is to study and master “Best Thinking.” It sets you apart from the 98% who go out and mindlessly imitate what the model company “did,” forgetting that what they did was preceded by clear thought.