My first boss was fanatical about using the right terminology and industry jargon.
He was right.

I recently came across an interesting post by a product manager, complaining that her CEO freaks out whenever a wrong term is used in a document, a meeting, or even worse, in the product.

It reminded me of my first CEO who repeatedly urged all of us (sales, PMs, developers, QA engineers) to use the terminology and jargon used by the industry our products operated in.

He used to argue with us, correct us, waste time on explaining that words are more important than features, and he even fired someone for using Disney-style terms in a product demo (true story!).
He was fanatical about terminology, and while it felt like madness 20 years ago, today I know he was right and we were all wrong.

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