The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from people who used his book to effectively market their projects online.

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Written by techbusiness
5376 days ago

I have the First Edition and have often recommended Mr. Scott's book in various discussions with entrepreneurs and marketing professionals. Such a major re-write is worth a read.



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