BizSugar.com › Marketing › 12 Strategies for Making Your B2B Company More Approachable

If you’re not selling directly to a consumer, it can be tough to figure out how best to market your business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following question: What are some strategies a founder can implement to make their B2B company more approachable or “human” to prospective customers?