BizSugar.com › Marketing › 15 Ways You Can Rise Above the Competition

The old adage, “If you’re not first, you’re last,” couldn’t be further from the truth when it comes to business success.
Being first-to-market may have its advantages, but long-term success is not a race — it’s how you make a product or service better than that of your competitors. “Better” can mean anything from the product or service itself to customer service, pricing, or marketing strategy.