BizSugar.com › Marketing › 2 Mistakes You May Be Making When Promoting Your Events

One of the biggest fears business owners have is creating and planning an event and no one shows up.

Why would this happen? Could it be the content?

Maybe, but for now let’s assume you have an amazing workshop, book, or product launch planned that you’ve poured your heart into creating.

More likely, the problem is:
1. You didn’t have the right elements in your promotional information

2. You didn’t share it with enough of the right people

So the keys are getting the information right and getting the word out to people who want it. Let’s start with the first mistake of not having the right information.