24 Cost Effective Ways to Promote Your Small Business

Posted by ronika under Marketing
From http://www.montrealfinancial.ca 5068 days ago

So, how do you bring your small business to your target market's attention? One way is to use the “build it and they will come” approach. This is usually not particularly effective (even Google, who historically launches products with little fanfare, could benefit from a little more marketing). The other, more effective approach is to get out there and promote your business. Of course in the initial stages, marketing budgets tend to be miniscule. On the other hand, many new business owners have time on their hands, while they wait to be deluged by orders. Below is a list of 25 cost effective ways to promote your small business:

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Comments

Written by ShawnHessinger
5068 days ago

Ronika,

Really comprehensive list. I'm hard pressed to think of anything you've forgotten. I think the key thing is to modify the options based on your needs. The real problem is that there are too many people seeking success marketing their businesses who, for some reason, never ask themselves what marketing channel is right for them. They simply do what everyone else does and expect it to work never considering what will work best for their own specific business.

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Written by ronika
5068 days ago

You are absolutely correct, Shawn. It is really important to spend some time researching marketing options and to prioritize implementation rather than just seeing what sticks.

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Written by ronika
5068 days ago

Thank you so much, Yoni! My cat was simultaneously thrilled and confused that I was spending so much time at home.

So glad that we're not stuck eating soup :)

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Written by yoni67
5068 days ago

Ronika,

Excellent article, excellent list. I love the line "nobody but your spouse and cat knows about the venture." For me, it was my spouse and dog!

Excellent choice as well with the cost-effective soup cans. When I started out that was incentive, because I knew if things didn't work out soup would probably be the only food item we could afford.

Thanks for another winning article!

Yoni

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