24 New Rules Of Testimonials In Small Business Marketing

Posted by jsternal under Marketing
From http://www.understandingmarketing.com 5336 days ago
Made Hot by: maplesummit on March 25, 2010 2:46 pm

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way.

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Comments

Written by McLaughlin
5336 days ago

very useful post. I would have added to put words into someone's mouth. If you get a testimonial that says "Richard is a great guy" you contact that person and ask, would it be OK to say that "Richard is a great guy because ... whatever". IF the person says yes, then send them an email and verify your new quote.

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