BizSugar.com › Marketing › 3 Questions to Ask Before Ghostwriting to Amplify Your Brand

The demand for online content continues to grow. Econsultancy reports that increasing online content is a top priority for both business-to-consumer and business-to-business companies in 2016, with a specific rise in native content. This opens up opportunities for writers from all industries to find work – and for that writing to help build personal brands.
Not all of those opportunities will come with a byline, though. Ghostwriting, where your words are attributed to someone else, is also rising – and presents an interesting situation for people who are trying to grow their expert visibility.