BizSugar.com › Marketing › 3 Steps to Narrow Your Target Market to Get the Best Results - Hatchbuck

It can feel a bit counter-intuitive, but, by breaking your market down into manageable groups rather than trying to be everything to everyone, you will find greater success in reaching your audience. So how do you prevent your business from becoming the generic and mediocre all-in-one solution for everyone? Here are three ways to narrow your target market while owning your own slice of the market