BizSugar.com › Marketing › 3 Ways The Hedgehog Model Can Drive Your Business

If I pick the wrong niche, I could end up wasting a lot of time going in the wrong direction. There’s nothing worse than putting your heart and soul into a project, and never getting rewarded for your efforts. Jim Collins wrote the mega seller, Good To Great. Good to Great features the Hedgehog Principle for long term success. The Hedgehog Principle is a powerful for clarifying your purpose. It is deceptively simple. If you don't have a hog, you lose. Illustration of Hedgehogs at work: What are you deeply passionate about about...?, What can you be the best in the work at?