3 Ways To Predict Consumer Desires

Posted by Debra Kaye under Marketing
From http://www.redthreadthinking.com 4175 days ago
Made Hot by: techmedia on June 14, 2013 12:43 pm

Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go back to it. Understanding your consumers’ context can go a long way to perceiving what they will want to buy next – even before they realize it. Here are ways to find your consumer’s future:

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Comments

Written by AngelBiz
4171 days ago

Excellent ideas. Only by putting yourself in customers' shoes you will be able to understand what they want and how they use your products. P&G does exactly what you suggested in the first section - living with consumers.

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Written by Debra Kaye
4169 days ago

Thank you. Glad you liked the article. I use several examples from P&G in the book, "Red Thread Thinking" (amzn.to/11sL8bC). I have been fortunate in that many people have told me the book is really useful to help take their businesses to the next level, and Susan Cain calls it "a must read for entrepreneurs."

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