BizSugar.com › Marketing › 4 Reasons to Start Planning for the Holiday Email Marketing Rush Now!

Black Friday, the unofficial start of the holiday season, is just a little more than three months away. However, the vast majority of marketers haven’t started planning any of their holiday email marketing campaigns yet.

Only 20% of marketers plan for their peak-season email campaigns more than three months in advance, according to our State of Email Production report. And the majority of marketers don’t even plan more than two months in advance.