BizSugar.com › Marketing › 4 Reasons Why Gaiam’s Connect 2 Happiness Campaign Works

Newsletters are a great way to keep in touch with your customers, but if you don’t have exciting or interesting content to share, it can be extremely difficult to get them to read your blasts. Sometimes, the trick is to create intense and creative short-term campaigns that are designed to engage and inform your customers. Gaiam, the popular fitness and wellness brand, achieved just that with its 30-day Connect 2 Happiness campaign. In addition to playing off of subject matter that appeals to a wide audience, the challenges keep readers interested on a daily basis. Here’s why it works.