BizSugar.com › Marketing › 4 Steps To Calculating Marketing ROI

Do you calculate the Return On Investment (ROI) of your marketing campaigns? If you can’t measure it: Don’t do it.

There is no end of literature talking about the need for marketing to be able to speak the language of the CEO and CFO and start to clearly measure the result that they are looking to get from their activities in the form of a contribution to bottom line revenue.