BizSugar.com › Marketing › 4 Things To Know About Today’s Customers

Now I know that not every customer is the same and each have their own set of credentials that they go through when making a purchase, but one thing is for sure that we are dealing with more different customers than we were ten years ago and it is a good thing. No longer can companies push their message onto customers and no longer can a company with a sub-par product or service be successful because bad news travels faster with the revamped word of mouth power on the web. For any business to be successful in today’s environment you need to understand today’s customers that are going to be walking into our door.