BizSugar.com › Marketing › 4 Tips for Getting the Sales Department to Buy-In to Your Next Marketing Campaign

By Caron Beesley. Are you the person in charge of running your small company’s marketing campaigns? Ever get a sense there’s a disconnect between what the Marketing team and the Sales team are doing?

Successful marketing cannot happen in a silo. This is especially true for small businesses, where success hinges on campaign buy-in and follow-through across the entire organization.Here are four tips for gaining buy-in from your Sales team for your next marketing campaign.