BizSugar.com › Marketing › 4 ways to use psychology to win your competition’s customers

The right strategy can crowbar the competition’s users’ habits, giving you a chance to win them over.

To understand how to change customer habits, we first need to understand what habits are and how they take hold. Simply put, habits are behaviors done with little or no conscious thought. Research shows almost half of what we do, day in and day out is driven by these impulsive behaviors.

Consider just about any product you find yourself using without thinking and you’ll find a hook.