5 Benefits of Cutting the Number of Services You Offer

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5267 days ago
Made Hot by: steeldawn on June 22, 2010 6:07 pm

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer.

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Comments

Written by GlobalReach
5265 days ago

Great points, Susan. I think this is often an issue for freelancers and small-business owners. We tend to get a little "slash-happy."

Example: Hi, I'm FreelanceJane. I'm a Writer/Editor/Translator/Photographer/ Web Designer/HTML Coder/Voice-Over Talent/Sculptor/Ski Instructor/Business Consultant

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Written by m4bmarketing
5265 days ago

Hi Ann-Christin,

Thanks for your comment and the link. Interesting article.

Susan

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Written by yoni67
5267 days ago

Susan,

Great article! Sorry about the delay as I’m playing doctor to a sick wife today…

You are right on the mark about this. Most people think what services can I add? I’m guilty!

I think the writing profession trumps all others in terms of the amount of services which can be provided. There are literally hundreds. It can be confusing especially in terms of pricing!

I am trying to be all things to all people. Perhaps for the sake of making things less complicated, I should trim things out!

Yoni

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Written by m4bmarketing
5266 days ago

Yoni, I am so sorry for being late in responding.

Your point about pricing is very important as the more we add trying to make sure all the services and pricing match up can be a nightmare. It also can confuse our customers.

Let us know how you go with the trimming and I hope Rivkah is feeling better.

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