BizSugar.com › Marketing › 5 common AdWords Mistakes You Need to Avoid

The ugly truth: AdWords can be a big fast waste of time and money -- if you don't use it right. Whether you're a newbie or experienced marketer who's not sure what to make of the PPC platform, AdWords can kill any chance of ROI. However, when used correctly, it can be a huge boon for businesses as long as certain common mistakes are avoided.