BizSugar.com › Marketing › 5 Common Reasons Why PPC Campaigns Fail

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn’t always an easy task, so today we’re going to look at some of the most common reasons why they fail.