BizSugar.com › Marketing › 5 Common Rebranding Mistakes to Avoid

Rebranding is the creation of a new name, slogan, symbol, design or any combination for the purpose of developing a differentiated position for an established brand in the mind of consumers. This may involve drastic changes to the brand’s logo, name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding or to move the brand up-market. However the main reason for this is to communicate a new message for a company.