5 Creative Ways to Get Competitive Intelligence

Posted by dschneid2010 under Marketing
From http://www.semrush.com 3440 days ago

When I started my software business, I was very much in the dark in regards to my competitors.

Sure, I had used their tools. I knew what features they had and how their UI/UX looked.

But I had virtually no idea of more business related metrics, such as:

How many customers did they have?
What keywords were they ranking for (and how much traffic was each driving them)?
What features did their own customers like? Dislike?

However, over the last few months I’ve gotten a bit more clever in my competitive research, and I’d like to share some of those tactics today to help you better understand your playing field.