As a small business owner you get caught up in what's hot and what's new and sometimes fail to take a step back to assess whether this is appropriate for your business. Jesse Aaron takes you through five recent trends that you can ignore, and instead focus your energies on marketing tactics that work.





Comments


Written by tcamba
3913 days ago

WestJet's PR stunt was honestly brilliant, I'm sure I'd fly with them. There's just that feeling that you are left after you've watched that video that tells you, there's still good businesses out there, businesses that care about their customers and I think that's really what small businesses should focus on, giving their customers the best service and care they would ever experience!



Written by ebele
3912 days ago

I'm not ashamed to say the WestJet thing actually brought on the sniffles for me when I watched it. I thought it was a wonderful, wonderful gesture. It'll make me associate the company with that for some time to come. Definitely worked for me. :)



Written by JesseAaron
3912 days ago

Definitely. I think you captured the main idea perfectly. And yea, the WestJet stunt was really such a simple idea, but had incredible results. Thanks for the comment!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!