BizSugar.com › Marketing › 5 Fatal Social Media Marketing Mistakes You Didn’t Know You Were Making

Marketers know that social media is a great tool for improving online visibility, engaging potential customers, and bolstering other inbound efforts—however, there’s plenty of room for error.The number of social media users worldwide is projected to grow from 2.1 billion in 2015 to 2.5 billion by 2018, meaning marketers have the opportunity to reach and influence more consumers than ever, and a greater potential for messing up. Below, we share tips for avoiding a few of the most prevalent and fatal social media marketing mistakes out there.