BizSugar.com › Marketing › 5 Fundamental Rules of Marketing for Small Business Owners

Many small business owners have misconception about marketing. They think of marketing as doing flashy advertising with catchy pictures and some coupons in newspaper insert or with a direct mail company. This underestimates the power of marketing and the value good marketing can bring to your small business. Based on our experience in running multiple businesses we have come up with 5 fundamental rules of marketing that when used properly are sure to improve your sales.