BizSugar.com › Marketing › 5 Key Principles of Relationship Marketing

Trying to figure out what customer relationship management really is? You're not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & Associates. “What we are really talking about is building profitable customer relationships,” he explains. To get closer to your customers, Larson recommends adhering to these five principles.