BizSugar.com › Marketing › 5 MarTech Trends That Will Evolve Marketing in 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging of the two disciplines, has become the backbone of everything we do.