BizSugar.com › Marketing › 5 Quirks of the Human Brain Every Marketer Should Understand

The human mind is an amazing instrument, but it certainly has its quirks and flaws.

The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

These brain quirks can seriously limit your marketing efforts, and even cause them to backfire on you. On the flip side, if you understand them, they can actually make you more successful. Here are the five brain quirks all marketers need to understand so they can help you, not hurt you.