BizSugar.com › Marketing › 5 Step Small Business PR Plan for Today :: Duct Tape Marketing

Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and I can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication.