BizSugar.com › Marketing › 5 Steps for Building Strong Brand Equity

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image.